About Us


About Us


ByThe"R" brand is a ByTheR's peculiar brand
which have done a registration of trade mark not only in Korea but to 40 countries in all over the world.

By The "R" is a districted fashion designer brand and has been registered at Korea Patent office.
(Registration/license number: 45-0031301, 45-0041904)

All the products are designed by the fashion designer Inwon Lee and manufactured by the company themselves and they assure top quality.

By The "R" Europe
After the success of By The "R" in South Korea, we are proud to announce that we have introduced it to the European market under the brand name By The "R" Europe .
All designs and clothing sold in Europe under this brand are a part of the South Korean brand.

Who we are:
By The "R" denies the common fashion style with our high quality and distinct designed clothes are for manias.
Our brand has been collaborated with artists and few popular
and few celebrities who are supported by us.

Our mission:
To introduce a new distinct clothing brand for people living in Europe who are looking to disrupt the fashion trend .

Our promise:
We are proud of our products’ quality and design since we manufacture them from start to finish.
By The "R"  is for customers with a more distinct sense of personal style rather than to follow the public trend.
Our products are for customers with a more distinct sense of personal style and a need for products not widely available.
We always adhere to the best style and provide simple but unique clothing with importance in great detail.
We try uncommon patterns for a specific fit.
With the exception of basic items, we make smaller quantity of quality pieces to always meet the customers’ expectation.

CEO’s of By The "R"

Left – CEO and representative of By The "R" Europe Alejandro Saad,
Right – CEO and the Designer of By The "R" South Korea Inwon Lee.

Alejandro Saad is the CEO and representative of By The "R" Europe.
He has over 5 years of clothing and modelling experience working with large agencies and compagnies of Fashion.
While visiting South Korea, Alejandro came across the clothing brand By the ‘R” and
was extremely impressed with the designs, the quality of the clothes and success of the brand.
Alejandro saw this could be a success in Europe and decided to introduce this brand to Europe.
He set up a meeting with the CEO of By The "R" Inwon Lee and
discussed possible expansion to Europe. Lee was extremely interested in this venture.
Mr.Saad and Mr. Lee, signed an official agreement stating that Alejandro will be the CEO for By The "R" Europe and
he has been authorized to sell and introduce By The "R" clothing in Europe.

Alejandro Inspiration:
” Style is a reflection of your attitude and your personality.”
I wanted to bring this style of fashion By The "R" in Europe to let people be too proud and
to find the good importance in personal style rather than follow the public trend.
Being confident is the key to life. Don’t be afraid to be you!
Be different with your style and personality and if you are OK with it, everyone else will be, too. Just be yourself.
Also what interested me the most was the mix of cultures between Asian, European, American and
middle eastern in one style. Bringing all fashion styles together would bring the world together as well.

We hope you enjoy the experience of By The "R".

ByTheR is putting on effort in order to ensure the satisfaction for all manias by having a greatest care from subsidiary materials,
fabric and the whole production process.


ByTheR is giving a inspirations to each other while having a exchange and
communication with a various artists such as a celebrities, fashion blogger, musician and a B-boy from domestic or abroad.


ByTheR is putting on effort in order to deliver you ByTheR's own feeling by thinking all kinds of ways for shooting photos and then putting into actions.


ByTheR has a showroom where you can meet and feel our past, present, and future fashion items.

We'll always do our best with a pride that only comes from By the "R" while constantly putting on
effort for offering the product that will always let you have a satisfaction and happiness.
We'll become By the "R" that will not let the clothes to be thrown away by wearing just only up to 2 years
but will let the clothes to be remained in the closet and be remembered for long time.
Thank you.

- By The "R" -


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